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SOCIAL MEDIA - New Year's Resolutions and the Cheesecake Factory (Post)
Client:
Jennifer Chapman (Ambition Leadership)
Year:
2021
The Facebook strategy for Ambition Leadership was to write on topics relevant to a general audience, in the hopes of helping to increase the visibility of the business. In casual conversation with Jennifer Chapman (owner, and leadership coach), I noticed she had a few contrarian viewpoints which I knew would catch some attention on social media. I suggested for New Year's we share Jenn's "hot take" on New Year's Resolutions and why they sometimes don't work. (And, what does work in the long term!)

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